I always say that your brand is so much more than your vision. But your vision always has to be aligned with your business foundation. Also, your brand will have that authentic feel when the main outcome is your business strategy and your identity.
Now here is when I get a little more detailed:
In this blog, you’ll learn how to build a brand that represents you perfectly that will help you drive the right message to your audience.
What is a brand?
A brand is the process of creating a business name, qualities, and the personality. Your brand is what represents you in whole.
How to build a brand that makes you feel relatable to target your audience?
Define your target audience by outlining their characteristics. For an example.
•Interests
•Hobbies
•Values
•Income
& more
Those are characteristics that you can use.
Choose the top adjectives that describe your brand
Think about your creative business value proposition. You can manage research on your customers research because it can help you better understand what your customers needs & want. Think about how you can pin 📌 point your company with a more clear image.
3 main personality traits that will more than likely catch customers attention to your brand
•Excitement
•Sophistication
•Sincerity
Customers are more likely to purchase a brand if it’s personality is similar to their own personalities, if they see a vision in your brand, & if your business seems trust worthy.
- Get to know your target audience
- Stay on your brand at all times by monitoring it consistently
- Incorporate your personality into your main brand strategy
- Pay attention to things you know you need to avoid
- Let your customers become advertisers for your brand
CREATE A BUSINESS PLAN + CREATE A BUSINESS PLAN
If you fail to plan, the plan will not elevate. Once you have an idea in place, you need to ask yourself surreal of questions.
What is the purpose of your business?
What’s your budget plan?
What’s your niche?
Make sure your passionate about asking yourself these questions. Because that passion will come through your designs, your smile, your personality.
XoXo Seqouia 🤎
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